No, the best marketing strategies, the effective ones, which really lead to an increase in customers and sales, are not exclusive to large distribution chains and the most renowned brands.
Even a small shop, which cannot rely on a marketing department and a communication office, can implement absolutely useful marketing actions: the important thing, precisely, is to set the objectives from the beginning. that you want to reach, and therefore move consistently, offline as well as online.
To help you increase the sales of your shop, we have therefore decided to report below 10 marketing tips for small shops. Enjoy the reading!
Marketing for small shops: 7 tips not to be missed
1. Don’t hide:
the first problem – the marketing side – of small shops is precisely that of remaining hidden behind the fact, precisely, of being “small”. But this does not mean that you cannot experiment with new marketing activities, on the contrary, the smaller shops, which know their audience very well, can be more daring!
2. Be unique:
it is a basic marketing concept. To be able to sell it is necessary to attract the customer’s attention, and to do this it is mandatory to distinguish yourself from your competitors. There are many ways to be unique: you can focus on the originality of the product or service offered, on the environment created, on the approach to the customer, on the price… the choice is yours!
3. Branding:
even if it is a small shop, it does not mean that there is not a strong brand, with its own style and tone of voice. We, therefore, recommend that you define the brand of your small company, and promote it both online and in your shop, with signs, personalized t-shirts, personalized aprons, and original promotional gadgets.
4. Offer a unique shopping experience:
perhaps the products that can be found in your store can be found almost identical in another store, just a few minutes away by car. Or perhaps they can also be found online, perhaps at a lower price. You must therefore give your customers a reason to choose your shop: put your experience in the sector at their disposal, advise them in the best possible way, create loyalty programs, thank them and legalize you with small personalized gadgets – even shoppers in the custom fabric at the time of purchase – in short, turn their shopping experience into something enjoyable!
5. Get found online
Don’t just take care of the offline side: even a small shop must be found on search engines! You must therefore optimize your website and create a page on Google My Business: by doing this, people looking for your products in your area will find you more easily!
6. Become part of the local community
A physical store, unlike e-commerce, has solid roots in a certain geographical area. This means that there is a community around him, made up of other shopkeepers, citizens, institutions, and so on. To be successful, it is good to become an active part of that community, participating and sponsoring events, also making the most deeply felt traditions and customs your own.
7. Experiment with new marketing activities
Never stop. Do you want to increase your sales? Try off the beaten path: keep your shop open when others close, launch newsletter campaigns, give personalized gifts to your most loyal customers. In short, dare!