7 Tips On Copywriting: How To Improve The Texts To Achieve Your Goals

If copywriting is useful for anything and differentiates it from other writing techniques, it is undoubtedly its objective: to sell a product or service. But for this, several specific objectives can be previously established, such as, for example, that they call your company by phone, that they send you an email, that they subscribe to your newsletter, or simply that they like content and share it.

That is why you must take many aspects into account if you want to get your texts to sell and for consumers to be persuaded by the way you tell them about the benefits that your product provides or which of their needs it covers.

Be clear about your goal

As we have said, the main objective is to sell, but it is useless if you are not clear about what part of the sales process you want to achieve with your text. Establish the objective of each text or set of them so that when you start writing, everything is focused on achieving it.

Define your audience

When we write, we do it for someone, and copywriting or persuasive writing is no different. Moreover, it is very important, since if we do not know who we are addressing, it will be difficult for us to reach them and convince them to make a decision. Be clear about exactly who the message is for before you start writing.

Research, research and research

Knowing the public is important, but so is knowing the market,  the trends, the topics that interest readers and consumers, and how your competition is working . If you carry out previous research work, you will mark the path and go in the right direction more easily. It’s a way to get ahead of your competitors and the topics of conversation in the market, as well as helping you to fully understand your product and external aspects.

Talk about a single topic

Many times we make the mistake of going off the rails and end up talking about different topics than those we had raised. It is important that the text you write, whether for a blog, for an RRSS post or any other type, only talk about one topic, because if you promise the reader that they will find information about something specific and they end up reading about another subject , it is likely to stop reading you or not achieve your goal.

Highlight the benefits that differentiate your product or service

If you are defining a product or service, you can make the mistake of speaking generalities that do not contribute anything to your public or that do not differentiate it from the competition. Make it clear what is the unique selling proposition that your product or service offers that the competition does not have.

Take care of the tone and adapt it to your audience

Remember that you are not writing a technical or academic text. The language used and the tone are very important in copywriting. You must speak to the consumer face to face. Avoid jargon and speak as you would in person .

Add a call to action, define what you want to achieve

Make it clear what you want to achieve with that text. You must consider the objective of the text, first to yourself to mark the line of writing, and later to the consumer, since if you give him many options, it is probable that he will not do any.

Also Read: Digital Storytelling: 7 Tips For Better Stories