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BUSINESS

Landing Page And E-commerce – Opportunities And Challenges

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The window display is for the retailer, and the landing page is for the online shop operator. People walk past a shop window with...
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GENERAL

What Factors Influence NRL Betting Odds And How To Leverage Them?

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Betting on the National Rugby League (NRL) can be an exciting endeavour, but it's important to understand the factors influencing the betting odds to...
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BUSINESS

How Digital Ecosystems Drive Digital Transformation

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Digital transformation has had an enormous impact on companies and society as a whole in recent years. A significant development in this context is...
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DIGITAL MARKETING

Social-To-Store: What Is It And How To Use It?

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This is THE priority for brand networks and local merchants: generating in-store traffic! Among the many means that exist to achieve this objective, the...
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BUSINESS

Auto-Entrepreneur For A Seasonal Activity: A Good Idea?

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Running a seasonal business can provide many opportunities for entrepreneurs. Whether you have your status as an auto-entrepreneur or are planning to become one,...
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DEFINITIONS

Social Media Marketing: Definition, Objectives, And Advantages

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What is social media marketing? Social media marketing is a term designating all actions carried out on social networks with the aim of promoting a...
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BUSINESS

3 Tips For Recruiting Data Scientists In Retail

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Ever since the e-commerce boom, retailers have been desperately looking for data scientists - with limited success. Data is the lifeblood of modern retail....
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BUSINESS

NFT: Marketing Definition And Use

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What is an NFT? An NFT or Non-Fungible token in English is a non-fungible and non-exchangeable token in French and refers to a unique and...
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BUSINESS

3 Tips For Managing Your E-Reputation

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The e-reputation of a company corresponds to the image sent back by the web. When consumers seek information about your brand, they consult search...
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BUSINESS

Managing Gen Z Effectively

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The world of work has changed dramatically over the past few decades, largely due to technological advances and cultural shifts. One of the biggest...
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