In the era of digitalization , customers expect more and more control over their journey. This transformation disrupts the customer relationship with increasingly autonomous...
In the business field, the year 2021 marked a decisive technological transformation. Digital tools went overnight from being a recommended innovation to an essential...
In recent years, new technologies have revolutionized business functions. Automation of the production process, rapid data collection, communication, resource management, etc.
No sector of the...
You will no longer be those who believe that a satisfied customer will necessarily become a loyal customer.
Satisfaction remains punctual and varies from one...
Mobile marketing or m-mobile refers to all marketing techniques related to the use of mobile terminals, mainly smartphones.
Mobile marketing has developed with the deployment...
The idea of the Metaverse is on everyone's lips. For banks and savings banks, the concept could be an opportunity. The established credit institutions...
Training in communication makes it possible to better manage and optimize the customer relationship. This is, however, one of the functions that involve major...
The Covid-19 pandemic has been an opportunity for many companies to discover and resort to teleworking. This layout of the workstation has many advantages...
Many banks use chatbots or other applications based on artificial intelligence. It is often overlooked that the technology can only develop its full effect...
